Better basics to elevate quality & versatility in the context of longevity.
Circularity & Recycled yarns will be in focus.
Update traditional quilted compositions with padded, pocketed and retracted techniques.
Tactile yarns & brushed finishes
Abstracted designs & micro scale patterns to add versatility to traditional camouflage prints.
Local Earth based pigments to re-tell authentic narratives around product origin.
Celebrate regional crafts & cultural diversity with joyful, festive materials & techniques.
Dressed down, coordinating options
One pocket detail to upgrade colour blocked tees and sweats.
Add functionality with Zip Closures & adjustable drawstrings.